多伦路及周边地区文化、商业整体形象策划项目书

项目综述                                                                    6

1．  环境优势                                                                 6

（1）           交通环境                                                            6

（2）           商业环境                                                            9

（3）           科技、教育、文化环境                                                11

（4）           人口环境                                                            12

（5）           功能辐射                                                            13

2．  工程策划                                                                 14

（1）       营销策略                                                             14

（2）       广告策略                                                             14

（3）       效益预测                                                             14

（4）       费用预算                                                             15

一、前言                                                                    16

二、市场分析                                                                16

概况                                                                        16

1．  深厚文化底蕴                                                             17

2．  合适的项目定位                                                           18

3．独特的项目卖点                                                           18

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